• Art on the Wall
    Marketing,  Supplies and Equipment

    Tools That Help Art Buyers Visualize Your Art on Their Walls

    One of the most difficult barriers to selling art online is showing the artwork in context. Galleries have an advantage because a collector can see what the artwork will look like in a setting. And it makes sense. Buyers want to see the artwork, but they also want to see what it looks like on a wall. In the past, many artists showed their artwork in a digital setting through the painstaking process of superimposing their work over an image of an interior. This can be done with a photograph of a client’s space, or, for purposes of market, with a stock photo. It’s a lot of work and takes…

  • Get Your Art Noticed on Instagram
    Marketing,  Social Media

    How Artists are Getting their Art Noticed on Instagram

    Instagram has become the social media of choice for many artists, and for good reason: it is built on a foundation of imagery. Gone are the days of flipping magazine pages and skimming the beautiful images. Instead, consumers now turn to Instagram to entertain themselves while waiting or relaxing. Artists are using Instagram in unique and novel ways to get their visual story in front of potential collectors. Here you can swipe those ideas to freshen up your own feed: Main Grid Curating a visual story. The best artist Instagram feeds do more than catalog finished artwork. They curate a visual story that a collector can connect with. Collectors come…