Gone are the days of sending newsletter from your free gmail account. If you want to be compliance with spam laws, you really need a service that allows your newsletter subscribers to opt in . . . and opt out . . . in just a few clicks.
Why do you need an artist newsletter?
Newsletters are vital to self-representing artists. They are truly the only online relationship that you own. Social Media algorithms may change, but newsletter lists provide you with a direct way to stay in touch. According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.
Newsletter Provider Options
There are many newsletter options available. Some newsletter carriers cost hundreds of dollars a month but offer a suite of services such a complete design customization, full analytics, sales funnels and more. But, as an artist just getting a newsletter started, you likely don’t need (or want to learn) all of that.
Instead, consider a free account with one of the following newsletter services. Most offer easy-to-use templates, and enough analytics to know whether your email is being read (and by whom!) If you decide you need and want more features, upgrade when you’re ready.
7 Newsletter Services that Provide Free Accounts:
MailChimp: http://www.mailchimp.com MailChimp’s free account provides for up to 2,000 subscribers and 10k emails a month. Get free analytics, templates, list management, auto responders and mobile features. Upgrade when your list grows. (FYI – the Art & Prosper newsletter is delivered to you via MailChimp’s FREE service.)
Moosend: http://www.moosend.com Moosend offers unlimited monthly emails to 1000 subscribers. All the features are included in the free plan and your newsletters have no Moosend branding. Great for artists with a small list that want to stay in touch often.
What Should You Put in Your Newsletter?
If writing a newsletter seems overly complicated, don’t worry. You really only need five elements (but, you can add more if you want). Also, you can make a schedule that works for you. If monthly suits you, great. Quarterly works too!
If you happen to know of additional free newsletter providers, please make sure to leave a comment below!