• How to Price Art,  Money & Finances

    How to Price Your Art: When is it OK to give discounts?

    When it comes to art pricing rules, there is one that stands out:  if you do nothing else, keep your pricing consistent. This means the retail price of your artwork should be the same whether it’s sold in a New York City art gallery, a California beach gallery, on your website, or from your studio. But is it ever OK to discount your artwork? Some art collectors will not purchase a piece of art unless it has been discounted. It is not uncommon to have a piece for sale online and received an email specifically asking for a better price. You can’t blame a consumer for trying to get the…

  • How to Price Art

    How to Price Your Art, A Nine-Part Series

    Your art is unique. Shouldn’t your pricing be? Much of the problem with pricing advice is that it’s one-size-fits all. This series breaks down four different pricing profiles and offers unique advice customized to each. It is jam-packed with useful tips and information, including considerations one wholesale vs. retail pricing, the difference between venues and markets and keeping your prices consistent. Video One So let’s jump right in! The first video explains more about the series, and the most effective way to use it. Video Two The second video explains the four pricing profiles. No matter where you are in your art making abilities, determine where you are in your…