• Free Newsletters for Artists
    Marketing,  Newsletter

    Where to Get Your Artist Newsletter Started for Free

    Gone are the days of sending newsletter from your free gmail account. If you want to be compliance with spam laws, you really need a service that allows your newsletter subscribers to opt in . . . and opt out . . . in just a few clicks. Why do you need an artist newsletter? Newsletters are vital to self-representing artists. They are truly the only online relationship that you own. Social Media algorithms may change, but newsletter lists provide you with a direct way to stay in touch. According to¬†Forrester, people are twice as likely to sign up for your email list as they are to interact with you…

  • Woman Working on Artist Newsletter
    Marketing,  Newsletter

    5 Elements You Should Include in Every Artist Newsletter

    On the list of art marketing tasks, newsletter writing might be one of the most dreaded. Most artists understand that newsletters are a vital component of any art marketing strategy. In fact, marketing research shows that email marketing is far more successful converting viewers into buyers than social media. But, when we sit down at the computer and face a blank page, it can be overwhelming. Newsletter writing can feel like a huge task that is more easily accomplished with a quick social media post. But is that really the most effective way to nurture our relationships with art collectors? Facebook is an important marketing tool for your business, but when…