• Free Newsletters for Artists
    Marketing,  Newsletter

    Where to Get Your Artist Newsletter Started for Free

    Gone are the days of sending newsletter from your free gmail account. If you want to be compliance with spam laws, you really need a service that allows your newsletter subscribers to opt in . . . and opt out . . . in just a few clicks. Why do you need an artist newsletter? Newsletters are vital to self-representing artists. They are truly the only online relationship that you own. Social Media algorithms may change, but newsletter lists provide you with a direct way to stay in touch. According to¬†Forrester, people are twice as likely to sign up for your email list as they are to interact with you…

  • Art on the Wall
    Marketing,  Supplies and Equipment

    Tools That Help Art Buyers Visualize Your Art on Their Walls

    One of the most difficult barriers to selling art online is showing the artwork in context. Galleries have an advantage because a collector can see what the artwork will look like in a setting. And it makes sense. Buyers want to see the artwork, but they also want to see what it looks like on a wall. In the past, many artists showed their artwork in a digital setting through the painstaking process of superimposing their work over an image of an interior. This can be done with a photograph of a client’s space, or, for purposes of market, with a stock photo. It’s a lot of work and takes…