Category: Marketing
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How Collectors Find Your Art Online
Getting your art online and available is a big accomplishment. Congratulations if you’ve come this far! And now that you have, it’s time to start thinking about how to get your art found by collectors (and designers, curators, and other art buyers.) Marketing your art for sale online involves much more than building an online […]
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Top Storytelling Mistakes to Avoid When Marketing Your Art
Storytelling might be as old as time, but using it to sell art is relatively new. This is because in the past, artists were reliant on traditional marketing platforms like art dealers or advertisements which do not have the time or space to convey their artist’s stories. But now, because the internet has changed everything, […]
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How to Add Story Telling to your Art Business Marketing Strategy
Storytelling is the hot new marketing tool for artists. I’m seeing article after article about how and why you should add storytelling to your art marketing strategy. In fact, I wrote one of these articles myself that explains why stories attract more art collectors. Turns out, stories are the rock-bed of human civilization. They are […]
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5 Reasons You Should Tell Stories About Your Art
When YouTube was first really getting popular, I used to watch this young artist’s videos. She was new to making art, self-taught, and into mixed media with bold color blocking. If I’m being candid, her art was okay. Not great. Not bad. Not likely to be found in a high-end gallery. Nevertheless, she sold her […]
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Where to Get Your Artist Newsletter Started for Free
Gone are the days of sending newsletters from your free Gmail account. If you want to be compliant with spam laws, you really need a service that allows your newsletter subscribers to opt-in . . . and opt-out . . . in just a few clicks. Why do you need an artist newsletter? Newsletters are […]
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Tools That Help Art Buyers Visualize Your Art on Their Walls
One of the most difficult barriers to selling art online is showing the artwork in context. Galleries have an advantage because a collector can see what the artwork will look like in a setting. And it makes sense. Buyers want to see the artwork, but they also want to see what it looks like on […]
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What to Include in Your Artist Newsletter: 5 Essential Elements
Writing 5 Essential Elements in Your Artist Newsletter
