Your Artist Biography Page is an important aspect of your website since it tells potential collectors and collaborators who you are. Visitors to your artist bio page are people who are looking for a broad overview of what you do before they make the decision to buy your art. They’re looking into your past to determine if you’re the proper fit for them.
Many artists make the mistake of thinking of the website artist bio page as the same as the artist statement they submit to a gallery or other selling venue. The website bio is often treated as an afterthought, yet it’s critical to the success of your website.
Here’s how to write the perfect artist bio page for your website:
Focus on the Needs of the Person Reading Your Artist Biography
The most crucial thing to remember is that your artist biography page isn’t about you. The reader is the main focus.
The artist bio should address how you handle your collectors’ needs in a unique way. It should be clear in the bio what is different about your art that they can’t get from another artist.
Use your artist bio to outline your vision for a better future, in addition to the vital facts. “Paintings that Bring Peace,” for example, is an excellent tagline or title for your artist bio page. It expresses what you do when focusing on them. Another example: “Bringing the Outdoors Inside Through Sculpture.”
Attract the Reader’s Attention, but Keep Your Artist Bio Page Authentic
Your artist biography page should provide accurate facts rather than hype or advertising. You don’t want to come out as boastful while explaining the distinct value you provide.
A collector does not come here with the intention of making a purchase. It’s not a sales page. They’re gathering information about your art before determining whether or not to look around your website more.
Include a Picture of Yourself
This is an excellent location for a high-resolution photograph. A picture on any page of your website can assist to make it more appealing. Because this is a page about you, a photo of your happy face, or you at work making art puts a human face on your website. It’s the ideal choice.
Make a Point of Highlighting Your Individuality
Visitors to your website are interested in learning what sets you apart from other artists. Your artist bio fantastic spot to highlight your individuality. Describe how you distinguish yourself from your competitors. A paragraph explaining why and how you have come to make the art that you do is a terrific approach to set yourself apart. All of the material on this page should assist potential collectors in deciding that they should buy from you rather than someone else.
Make the Most of Your Collector Profile
If you haven’t already done so, make a thorough profile of your ideal collector. Write your Artist Bio page material with this person (or these people) in mind. It’s really important to know who you’re writing for so you can answer their specific issues and inquiries.
Gain Trust by Including Your Noteworthy Accomplishments
As you write your Bio, remember that its main purpose is to develop trust.
An excellent way to do this is to add your noteworthy accomplishments. If your list is still short, you can add them as a bullet point list right in your artist bio. But if you have had a long career, you may wish to create a CV (Curriculum Vitae) on another page and link to it from your bio.
Another trust-building idea is to add social proof to your artist bio. If you have gained recognition from important art shows, publications, or experts in your field, your artist biography is an excellent place to highlight it.
Continue to Revisit, Revise and Polish Your Artist Biography
From time to time, spend some time reviewing and revising your artist bio with your attention on making it as engaging as possible. Refocus on addressing the interests of your collector profile.
You should keep your artist buyer page imaginative and interesting, but make sure it’s apparent what you do right away. As you go through your career, it is normal to revise and update your artist bio page many times to reflect changes and accomplishments in your artistic career.