A blog is required if you have an art website. Aside from your home page, bio, and art gallery, you should have a location where you can routinely upload fresh material and communicate with your visitors.
An art blog is the website framework you need to connect with your audience. An art blog consists of short articles featuring the behind-the-scenes look into you and your artwork. You should add an art blog to your website because it helps you connect with your audience, as well as increase your online traffic from search engines.
When you have a blog on your website that is always updated, you give your audience new information, which makes them want to come back again and again. If you have a blog on your website, people will stay there longer and visit more often.
To help with search engine traffic, you’ll be adding more keywords to your site, which will also help. Google also likes websites that often add new content. Because of these reasons, having a blog is good for your SEO (search engine optimization), which is how search engines find your site.
The only downside is that you have to post on a regular basis, which takes a lot of time and work. However, keep in mind that your blog posts will last a lot longer than your social media posts. Putting thought into what and when to post will make the job a lot easier.
What Should You Write About on Your Art Blog?
The focus of your blog content should be to offer help and solutions for the problems and issues your audience faces. You might be wondering, what “problems” do your art blog visitors face?
If your website visitors are art collectors, they might be seeking inspiration. Their “problem” is to find art that reflects who they are, and what their values are. They are seeking art they resonate with that tells their story.
If your website visitors are interior designers or art consultants, they are seeking solutions. They are interested in how the art interacts with the space. They are looking for information about hanging options, framing options, and durability for private, public, and outdoor settings.
If your website visitors are possible art students, their “problem” is to find inspiring and interesting classes and project ideas. They are seeking how-to tips and product information.
If you can offer tips to help them solve their “problems,” you’ll build a strong relationship with them. Your site will become the go-to source of information in your niche and this will result in sales.
Start by creating a customer profile. If you serve more than one of these categories, create more than one profile. Include demographic information so you can get to know your readers. Focus on problems they face and questions they have. Write your content with these ideal individuals in mind.
Where to Find Inspiration for Your Art Blog
Writing is just one step in the process. To blog on a regular basis, you need to come up with new ideas for content all the time.
Make an idea file where you can add ideas as you think of them and come back to when you’re ready to write. I like to use the notes app on my phone because it lets me write down ideas while I’m moving. Take a look at the following points to get started:
- Questions that people frequently ask you.
- The basics of how you make art.
- Things you could talk about for a long time.
- Things that inspire you or your art.
- Your routines as an artist.
- How have you helped your clients and collectors before?
If you created a customer profile as suggested in this article, think about what this person would want to know.
Find Inspirational Sources
Find a few good places to hunt for fresh ideas to add to your list because you’ll need them as you go. Question and answer websites, such as Reddit, are great places to get ideas.
You can also start a Pinterest Board with topics. If you’re interested in a subject regarding art, your collectors will probably be interested too.
Social media, online forums, blog comments, and competitors’ blogs are all great places to go for ideas. Visit these places to find out what others are talking about and researching.
For example, if you’re on Facebook, consider joining some interior design groups. You can get plenty of ideas about how to engage with collectors from the questions people post there.
If you’re on Instagram, use the poll feature and ask your followers what their biggest questions are. This will help you engage with them on Instagram, but could also bring up some great blog topics.
Take the time to look online for other artists who blog. Once you’ve discovered some interesting websites, bookmark them so you can return to them when you’re looking for inspiration.
The Secret to Writing Great Art Blog Posts
Writing great art blog posts might sound difficult, but really, it’s quite easy if you remember these tips:
- Avoid art jargon and write in a conversational tone as if you were chatting with a friend.
- You don’t have to be a fantastic writer, but make sure there are no typos, misspellings, or punctuation errors.
- Each blog post should include at least one image. Images provide something for visitors to look at and make it more aesthetically attractive.
- Large blocks of text should be avoided. Break up your content with subheaders and provide enough space between paragraphs so they can be skimmed.
Take Away
There are various advantages to including an art blog on your website. Once you get into the habit of writing and posting to your blog on a regular basis, you’ll see an increase in traffic and website conversions.
